The Olympic Channel and the International World Games Association (IWGA) today announced a cooperation agreement which includes media rights to The World Games 2017. As part of the agreement, the Olympic Channel will live stream daily coverage from the 10th edition of The World Games, which take place 20-30 July, in Wroclaw, Poland.
The IWGA is an IOC Recognised Organisation and becomes the 50th federation and organisation partner of the Olympic Channel.
“We are excited to work with the International World Games Association to showcase their premier event,” said Mark Parkman, general manager of the Olympic Channel. “The World Games are a great way to provide additional exposure to these growing sports and introduce new sports to our audiences.”
“Live streaming daily coverage of The World Games on the Olympic Channel is an important step forward for us and we are happy to promote our federations of our sports in this way too. This is a good addition to our already existing cooperation with the IOC,” said Joachim Gossow, CEO of the IWGA.