Sport1 GmbH has acquired the comprehensive platform-neutral media rights to The World Games 2017 from Lagardère Sports Germany – exclusively for Germany and non-exclusively for Austria and Switzerland.
SPORT1 will provide cross-media coverage of The World Games 2017 in Wroclaw, Poland, on its platforms on all competition days. As well as comprehensive live coverage on free-TV, the event will also be shown on pay-TV on SPORT1+ and on the SPORT1 digital platforms. Viewers will be able to follow selected contests via livestream on SPORT1.de and Facebook, accompanied by features, news, interviews, background stories, picture galleries, and videos.
CEO of the Sport1 GmbH, Olaf Schröder, says: “With The World Games we are showcasing the world’s biggest multi-sport event of the year for our viewers in the summer. As a 360° sports platform, we will give the world-class athletes from the numerous traditional and new sports their big stage in July.ˮ
IWGA CEO Joachim Gossow says: “We are very pleased that The World Games will be covered by SPORT1. It’s the first time that we will have this kind of free-to-air platform in Germany. I am sure other countries in Europe will follow Germany’s example.”
The multimedia umbrella brand SPORT1 stands for premium live sport and proven sports expertise. Under this brand, Sport1 GmbH, a company of Constantin Medien AG, combines all its TV, Online, Mobile, Radio, and Social Media activities. In the TV segment, the sports media company has a portfolio that comprises the free-TV channel SPORT1, as well as the pay-TV channels SPORT1+ and SPORT1 US, which are available on various platforms in Germany, Austria, and Switzerland. Moreover, SPORT1.de, one of Germany’s leading sports platforms, provides up-to-the-minute multimedia content as well as comprehensive livestream and video offers.
The World Games is a multi-sport event staged every four years by the International World Games Association under the patronage of the International Olympic Committee. The sports at The World Games 2017, 20–30 July in Wroclaw, Poland, include:
Tug of War