In preparation of the World Games 2021 in Birmingham, IFA was part of The World Games Media Workshop in Madrid at the Olympic Channel (OC) headquarters. We got a first glimpse of the production plan for TWG21 in the US and held fruitful talks with our partners including OC and Sportradar concerning our future development for Social media, broadcasting and data science were held. During the two day event we also had the opportunity to visit the La Liga headquarters, as they opened up a department for Non-Soccer sports some years ago.